RadioandMusic
| 20 Sep 2017
Fever FM of HT Media and My FM of Dainik Bhaskar group form a sales alliance

MUMBAI: Radio stations of two leading media groups - HT Media and the Dainik Bhaskar group, have decided to partner together to form a platform that will facilitate advertisers reach to the largest radio audience across the country.

This partnership will provide a platform of 45 radio stations (15 stations of Fever FM & Radio Nasha from HT Media and 30 stations of My FM from the DB group) in mutually exclusive cities. This partnership is being built on the success of past sales alliances between the groups and similar focus in terms of programming integrations, creative solutions and non‐music properties. The success of HT Media’s print alliance - OneIndia; with other leading print publications, also provides the right encouragement and validation for such an alliance in the radio business as well.

Talking about this alliance, HT Media Ltd. CEO, Radio and Entertainment Harshad Jain said, “The idea behind this alliance is to provide an unduplicated reach, along with a single‐window service to national and regional radio advertisers, who seek innovation and creativity to stand out from the clutter. We invite them to experience and profit from the significant benefits of the combined strengths of two of the most innovative and effective radio networks."

On this partnership, MY FM CEO Harrish Bhatia said, "This alliance has been formed to facilitate reach to the largest radio audience and it was born out of this ideology being shared by both the groups to combine our synergies and provide even better sales and creative solutions to our advertisers."

This partnership will provide a single‐window solution for metros and non‐metro markets, along with providing the best service in the business and better value for money for advertisers.

The combined sales alliance of the two leading Radio networks will cover the Key markets of Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Uttar Pradesh, Maharashtra, Gujarat, Punjab, Rajasthan, MP, Chhattisgarh and Haryana.