RadioandMusic
| 04 Jul 2020
Radio City claims top spot in Mumbai, Bengaluru for nearly nine years running

MUMBAI: The Radio City network has kept its lead in Mumbai and Bengaluru for more than 458 weeks, says the station. Quoting RAM data, it says has maintained the number two position in Delhi as well.

Radio City has constantly devised campaigns that helped keep constant connect with its audience across the nation. With ‘City Ke Kone Kone Se’, Radio City has built a personal connect with every citizen along with unique designing, innovative programming as well as marketing initiatives. The brand has also succeeded in creating a strong hold in the minds of its listeners, with clutter breaking content such as ‘Gig City’, India’s first live radio concert, ‘Joke Studio’, ‘Radio City Super Singer’, ‘Radio City Freedom Awards’ to name a few.

Speaking of Radio City’s success, EVP and National Head of AudaCITY, Radio City, Kartik Kalla said, “Our efforts at creating localized content with our campaign City Ke Kone Kone Se has been a tremendous success. The RAM ratings are an accolade to our efforts. We have consistently been the No.1 radio station across the nation and with this leadership position in National Capital Region; we strive to be a fore runner in the near future.”

Radio City through its market share of 12.3% and 11.6% in week 26 and 27 respectively was ranked at No.2. Radio Mirchi was placed at No.3 position with a share of 12.0% and 11.4% followed by Radio Nasha with 11.3% and 10.2%, Big FM with 9.4% and 9.8%, Red FM at 9.1% and 9.8%, OYE FM at 5.3% and 5.5%, Hit at 5.0% and 5.3% and Radio One at 2.7% and 2.9%.

As a sustained focus on understanding listener needs, Radio City with its new initiative ‘Rag Rag Mein Daude City’ aims to outshine with localised and innovate listening experience across the nation.