RadioandMusic
| 22 Feb 2020
Big FM Bengaluru launches 'Take It Easy'

MUMBAI: Big FM has added yet another feather to its cap with the launch of its evening show 'Take It Easy' in Bengaluru. Hosted by Rapid RJ Rashmi and Rockstar RJ Rohith, the show aims to help listeners disconnect from their hectic life and transcend on a relaxing journey. The show will not only entertain listeners with peppy and retro songs but also provide them with information about latest happenings in the city in a fun-filled manner. Listeners can tune into BIG FM from 5 pm to 8 pm every Monday to Saturday to get the flavor of the show hosted by the talented RJs.

Synonymous to its name, the show consists of a bouquet of songs, from high energy numbers to melodious tracks from yesteryear, weaved between RJ Rohith and RJ Rashmi’s engaging conversation. The show is a one-stop destination for listeners who wish to stay updated on all the happenings in the city. Adding to its league of providing listeners with engaging content, Big FM’s show has been conceptualized with a fresh, energetic and conversational theme. The show will provide a ‘Take It Easy’ approach to listeners towards their daily life.

A spokesperson from Big FM said, “We are excited to launch our new show 'Take it Easy' in Bengaluru. The idea of the show is to create a stress-free zone for listeners, have fun by engaging in witty banter sessions, together with staying apprised of all the latest happenings in the city. By tuning into BIG FM every evening, listeners will be treated to music that would enhance their mood and help them relax, especially after a long, tiring day.”

The show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.