RadioandMusic
| 18 Nov 2018
RED FM builds a successful partnership as the 'Official Radio Partner' with the Jaipur Literature Festival

MUMBAI: RED FM, the most awarded and the largest radio network of the country, associated with ZEE Jaipur Literature Festival 2016 as the official radio partner. For the first time RED FM partnered with Jaipur Literature Festival, World’s largest free literary festival.

Jaipur, an epitome of magnificence and vibrancy hosted the 5 day-long ZEE Jaipur Literature Festival held at Diggi Palace, from 21 to 25 January, 2016. The lit fest aimed to celebrate and foster the culture of reading, writing and publishing of literature, bringing together some of the greatest thinkers and writers from across South Asia and the world.

Under the partnership RED FM gave exciting opportunity to the book lovers to participate in the numerous talks, debates, and readings during the festival. Prime time RJ’s from RED FM were present at the lit fest! RJ Kavya, RJ Ravinder & RJ Ankush from Jaipur station along with Delhi’s no. 1 RJ Raunaq and RJ Sachin plugged in daily live updates from the lit fest on airby virtue of getting access to exclusive interviews with delegates like Gulzar, Amish, Javed Akhtar, Karan Johar, Barkha Dutt, Anupam Kher, Jairam Ramesh, Barkha Dutt, Baichung Bhutia, Anupam Kher, Anil Kumble, Meera Sayal, Anuja Chauhan, etc.

RED FM also ran an on air contest called ‘Ek Kahani Fataphat’, where leading RJs asked the listeners to share their one page story on any genre. The contest received very enthusiastic response from youth specially college students. The winning entry from Delhi was from Tanvi Bhati, a student in Miranda College, a freelance writer and Aditi, a law student from Jaipur. The winners got a chance to attend JLF as a delegate.

Commenting on the association, RED FM COO Nisha Narayanan said, “This is a big feather on our cap! The team has done a great work in cracking this association! Jaipur Literature Festival has over the last few years become the most celebrated and talked about literature festival in this part of the world. An association of this level definitely has a good rub off on the brand RED. At the same time it goes well with our imagery of a thinker and doer brand. A large number of footfalls in the festival are by the youth which will further help us engage with our core TG strongly both in social media as well on-ground.”