RadioandMusic
| 18 Aug 2019
AIR News Facebook page registers over two million 'Likes', over five lakh followers on Twitter

NEW DELHI: The All India Radio News Facebook page has crossed two million 'Likes' in a new record, with followers giving a thumbs up to the credible, authentic, and reliable news by them continuously.

The Facebook insight data shows that AIR’s News Service Division (NSD) is reaching almost 10 million people in terms of posts on an average per day across the length and breadth of the country, including the overseas diaspora. It is also noticeable that AIR’s NSD has not resorted to any additional or paid source for promoting its social media platforms. The entire growth of All India Radio News Facebook Page has been organic in nature.

AIR News’ 'Likes' are not only from India, but a huge chunk of followers are from countries like Nepal, Pakistan, Saudi Arabia, Bangladesh, Malaysia, the United States, the United Kingdom and Singapore. 

Among the Indian cities, AIR News is being followed by people from Srinagar, Bhopal, Jaipur, Patna, Indore, Kanpur, Surat, Coimbatore, Dehradun, etc along with urban, metro users. 

AIR News’ live tweeting of events like Pradhan Mantri Jan Dhan Yojna and Mann Ki Baat has received appreciation from its social media followers worldwide. This has helped in creating its unique brand recognition in the global media and embraces a chance to adopt makeover from contemporary forum of medium to digitised. 

“AIR also recognises itself as the pioneer in commencing the new form of Social Media trends which in a broad sense is termed as Social Media Live Reporting as well. This onset of Live Social Media Reporting has brought us closer to audiences of all age groups,” AIR said in a statement.

Due to heterogeneous followers numbering 5,07,800 members on Twitter alone, AIR can stand testimony to itself as the catalyst in setting new standards in the Social Media world. Due to this reason exclusively, AIR News has been followed by high-ranking officers, government organisations, big media magnets, politicians and celebrities. Prime Minister Narendra Modi, Home Minister Rajnath Singh, editors of various media groups, and many prominent personalities from diverse areas are regular followers of AIR News Twitter.