RadioandMusic
| 22 Nov 2017
AIR to broadcast special programme to mark one year of 'Mann ki Baat'

NEW DELHI: All India Radio (AIR) will broadcast ‘Mann Ki Baat: Ek Saal Jan Judao Ka’ to mark the completion of one year of the monthly broadcasts by Prime Minister Narendra Modi.

The hour-long programme will be aired at 9.30 pm on 5 October by all capital AIR stations, all multi-channel stations, all FM Gold & FM Rainbow channels and local Stations. The show will be also available via live streaming on AIR’s website. It can also be streamed on AIR’s mobile app, which is available for Windows, Android or iOS platform.

The first broadcast of ‘Mann ki Baat’ was on 3 October last year.

The programme was conceptualised by AIR Delhi as a platform for myriad voices, ranging from the remotest outpost of the country to the heart of its capital to a diaspora viewpoint.

It is scheduled under the National Programme of Talks (Hindi), a weekly programme of talks and discussions on the National Channel.

An AIR spokesman told Radioandmusic.com, “We are hopeful of presenting a bouquet of authentic voices from the rustic farmer in this attempt to reflect with authenticity what the public really expects from its Prime Minister. The aim is to cull the areas that people want the Prime Minister to focus on. This programme will have elements of various radio formats such as Phone-in, Radio-Bridge, Vox populi etc. to showcase a participatory audio asset’.

The broadcast will be followed by an Audience Research survey, to be carried out by 46 Units of Audience Research Units of AIR located at different places. It will cover varied linguistic and geographical zones of India. This, AIR hopes, will accurately gauge the impact of one year of continuous personal contact of the Prime Minister with his people through various modes of dissemination.

‘Mann ki Baat’ has once again connected people with the radio and made them realise its importance for such a vast country that resides not only in metros and cities, but in remote corners of the villages and tribal areas, where satellite television channels are yet to reach.

In its endeavour to maximise the reach of the programme, AIR relays it in all regional languages apart from Hindi, Urdu and also in large number of dialects spoken in remote parts of India.

‘Mann Ki Baat’ has the vastest disseminated broadcast and reaches over 99 per cent of the Indian population through multifarious avenues as DTH, Live Streaming, Mobile Applications, Terrestrial as well as Satellite Channels.

In addition to the programme slated for tonight, AIR broadcast ‘Mann Ki Baat: Aatmiya Samvaad Ka Ek Varsh’ which was a special edition of its much acclaimed programme ‘Post Box 111’ which is based on the unprecedented inflow of letters/mails from listeners to AIR as part of the first anniversary. The special programme was a recap of all episodes of both ‘Mann Ki Baat’ and ‘Post Box 111’.

‘Post Box 111’ is broadcast every Sunday at 11 AM on FM Rainbow Network and the medium wave national hook-up.