RadioandMusic
| 22 Nov 2017
P. Diddy's Revolt TV unveils new programming and target audience at second Omnifront

MUMBAI: Revolt, the digital cable television network, owned by Grammy Award winning rapper Sean Combs aka P. Diddy, recently revealed its new programming line-up along with a revamped strategy targeting a younger demographic.

The updates were announced at the network’s sophomore mash-up of upfronts and newfronts, called Omnifront. The former is used by networks when they pitch their new programming to ad-buyers, a process followed by all cable and broadcast television networks in the country. Meanwhile, newfronts are a series of programming upfronts from digital video content leaders, which promises to attract marketers and media buyers.

“Revolt delivers access to authentic, ground breaking music programming and events. Through our insights, creative talent, and unique point of view, we make advertisers an invaluable part of our audience's experience,” said Revolt SVP of Sales & Partnerships, Michael Roche. “Our Omnifront is strategically sandwiched between the Upfronts and Newfronts so that both audiences can better understand our multi-platform, technology-driven business model; ultimately attracting brands that are disruptors within their categories,” added Roche.

On its programming front, Revolt aspires to showcase a line-up which is more artist-driven and culture-based. Through the new programming, Revolt will bring Snoop Dogg’s popular YouTube show ‘GGN’ to the channel. Joining him on the programming front will be another rapper- Wiz Khalifa, for a documentary-series entitled ‘Day Today’ which will follows Khalifa’s life, giving the audience an in-depth look into his music, career and personal experiences.

Like last year, this year’s Omnifront also focused on strong programming while being appealing to younger masses. At the event, Revolt unveiled its new target of young people, which it calls ‘Authenticators’, through intensive research called ‘Code of Conduct’. Describing ‘Code of Conduct, the statement said that the “study focuses on what can be learned from a generation that is better at content marketing than marketers themselves. It explores wants and needs for TV with implications for the future of the business. Code of Content analysed how media helps with the work of growing up and how brands can add value across a landscape of many platforms and screens.” On ‘Authenticators’, Revolt CEO Keith Clinkscales said, “The audience we reach – the Authenticators – want their content on every screen, at any time, and Revolt meets that mandate.”

At the Omnifront, Revolt also revealed that they recently finalised a partnership with ESPN/X Games (Summer X Games 2015 Austin and Winter X Games 2016 Aspen) which will showcase the connection between athletes and music, wrapping the announcements for its new programming.

Revolt also unveiled its plan to launch a new application on XBOX One, providing content and live, authenticated viewing to its consoles. Adding on its expansion though technology, the network announced its partnership with Capture, a new platform that allows media companies to turn social media users into content collaborators for real-time coverage of events, and help power location-based interaction across the network's platforms. The network also reinforced its partnership with virtual reality company Jaunt, which will allow Revolt to bring fans beyond the front row of the live music experience through virtual reality (VR) content.

The second Revolt Omnifront was held at Gotham Hall in New York City on 24 April, followed by a performance by mtvU Woodie Awards nominated hip hop artist Vic Mensa.