RadioandMusic
| 20 Oct 2019
Sony YAY! celebrates Teacher's day with DIVINE and other 'heroes'

MUMBAI: Real heroes don’t always wear capes; they also teach, mentor and help individuals realize their best potential. While we look up to a host of successful icons across various fields, it is their teachers who are instrumental in propelling them to success. This year, on the occasion of Teacher's Day, Sony YAY! celebrates these real heroes through a unique initiative, ‘Heroes Behind The Heroes.

India has always been a country that has placed its teachers on a pedestal. Taking forward the annual celebrations of Teachers Day, Sony YAY’s  Heroes Behind the Heroes campaign recognizes and celebrates those mentors/gurus who have not only groomed world-class individuals across various fields, but also continue to encourage budding talent. Sony YAY! aims to strengthen the bond kids’ have for their teachers, mentors and guides.

India has always been a country that has placed its teachers on a pedestal. Taking forward the annual celebrations of Teachers Day, Sony YAY’s  Heroes Behind the Heroes campaign recognizes and celebrates those mentors/gurus who have not only groomed world-class individuals across various fields, but also continue to encourage budding talent. Sony YAY! aims to strengthen the bond kids’ have for their teachers, mentors and guides.

Building on the unprecedented support for the last two years, which brought a host of teachers and students under one roof, the third edition of Heroes Behind the Heroes continues with the promise to recognize and felicitate the nation’s eminent mentors. The past editions of Heroes Behind The Heroes witnessed stalwarts such as Sania Mirza, Terence Lewis, Subhash Ghai, Kailash Satyarthi, Ustad Amjad Ali Khan and many more being recognized for their efforts.

In the current edition, Sony YAY! acknowledged inspirational personalities like Vivian Fernandes aka DIVINE and others from different fields.

Better known as DIVINE, is an Indian rapper who brought upon a new wave of rap and hip-hop right from the streets of Mumbai. A genre that was unheard of, DIVINE was the face behind redefining India's underground rap movement.In his bid to take the rap genre to greater heights and give rise to new superstars, DIVINE, through his label, Gully Gang Entertainment, now manages and unearths desi hip-hop talent by churning out content round the clock.

Adding a layer of fun to the heartfelt initiative with these heroes were Sony YAY!’s iconic duo of Honey and Bunny. The pair known for their light-hearted banter and teaching kids something or the other through their camaraderie, celebrated these heroes. It was an enjoyable experience for the icons as the feline duo visited them personally to felicitate them.

Through the campaign, the channel aims at celebrating and recognizing these iconic personalities who continue to chase excellence and produce new champions of tomorrow. Celebrating these gurus who have shaped today’s heroes, for their heartfelt and selfless contribution during their formative years, is what Heroes Behind the Heroes stands for!