RadioandMusic
| 30 Nov 2020
Royal Stag Barrel Select and MTV collaborate yet again to present the 8th Season of 'MTV Unplugged'

MUMBAI: The eight edition of MTV Music Unplugged was launched yesterday with a spectacular line-up of artistes. The Royal Stag Barrel Select MTV Unplugged that has impressed music aficionados for seven years, and has established itself as the most iconic music platform, is back with yet another euphonious season of soulful renditions and musical mastery.

The show is all set to go live on 26 January 2019 at 8 pm and features an amazing blend of maestros like Sonu Nigam, Rekha Bhardwaj, and new sensations like Diljit Dosanjh, Guru Randhawa, the Kakkar sisters, Jonita Gandhi, Amit Mishra, Dhvani Bhanushali, Shahid Mallya, Bhuvan Bham, Arjun Kanungo and many others serenading their way into our hearts.

The theme for the eighth season is ‘Unique Acts’ where every artist will create a set which is unlike any other done by her/him. The audience will see musicians performing unplugged renditions of their popular songs that have captured the hearts of audiences all over for legions of fans.

Launching the eighth season of MTV’s much-loved musical property, Viacom18 Head Youth Music and English Entertainment Ferzad Palia said, “With Royal Stag Barrel Select MTV Unplugged, we have been successful in curating a musical experience that connects with India’s music loving youth. The last three seasons of the show garnered about 100 million TV views in India, a testament to the show’s resonance with its audience. In Royal Stag Barrel Select, we have found a partner that has been by our side for seven seasons in a row and has supported us in creating a unique musical experience. With artist such as Sonu Nigam, Rekha Bhardwaj, Guru Randhawa, Neeti Mohan, Diljit Dosanjh, amongst others, we have a platform for music lovers of varied genres.”

After seven seasons of unparalleled success, MTV’s partnership with Royal Stag Barrel Select steps into the 8th year to launch the new season of this cult music show. To give it a momentous start, the channel is rolling out a 360-degree integrated campaign including radio, print, digital, cinema and brand associations. Over the years, MTV Unplugged has secured a forte in offering innovative musical formats to the audience and celebrating music in its rawest ever. From Guru Randhawa’s stripped-down acoustic version to Rekha Bhardwaj’s tribute to Gulzar, this eighth season promises to raise the bar higher.  

Commenting on Royal Stag Barrel Select MTV Unplugged Season 8, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said “Royal Stag Barrel Select MTV Unplugged has become the symbol of perfection and we are proud to have raised the bar with each season. With this season too, we extend this perfect stage to celebrated musicians who will explore music in its purest form. We are delighted to extend our long-standing association with MTV and hope to continue enthralling the Indian audience and bring alive the brand’s philosophy of - Make it Perfect in every way.” 

The launch event also saw an uncut version of an exclusive song sung for the Unplugged by two of the most amazing singers. The teaser was enough to create curiosity and at the same time confirm the thought that this season will be a cracking one.

 

Music industry stalwarts Rekha Bhardwaj and Guru Randhawa will perform their originals for the first time on TV. Guru Randhawa announced that he has recorded an exclusive track for this season.