RadioandMusic
| 21 Sep 2017
Vh1 adds a bold flavour to the Indian music scene this Independence week

MUMBAI: Staying true to its vision to offer the best of music entertainment, Vh1 has lined up the finest shows on India’s 70th Independence Day. The channel will celebrate Independence Day with a unique musical special Vh1 Sound nation that will feature the Indie artists who have contributed to the rise of the music scene in the country. Music lovers can get a bold flavour of the Indian music scene at six Vh1 Sound nation gigs and two festivals including Nikhil Chinapa’s Satellite Festival, five radio interviews with trending Indian artists namely Vasuda, Rajakumari, SPRYK, Oceantied and Burudu on 11 August on Radio One and Radio Indigo and an exclusive master class for budding musicians with a prominent indie band renowned for their contemporary Indian rock music, Indus Creed. More so consumers can catch an exclusive Vh1 Sound nation Facebook panel discussion between pioneers and trending Indian artists like Vishal Dadlani, Karsh Kale, Divine, Saba Azad and Sahil Makhija on the Vh1 Facebook page on 11 August 2017. To top it all off the channel is also curating a special playlist featuring the best of Indian artists who have contributed immensely in the rise of India’s music scene on Vh1 Sound nation on Independence Day Special.

Taking the experience a notch higher, Vh1 is set to take its viewers on a musical journey to retrace roots of one of India’s prominent Indian musician, Nucleya. Renowned as one of the biggest independent musical outfit that has emerged in the country, Nucleya has won several awards reinstating his musical prowess spreading almost two decades. The artist has also represented India in a number of coveted international music festivals. Vh1 is set to showcase the never seen before journey of the sensational Nucleya through the World Television Premiere of Ride to the Roots with Nucleya. Fans of the artist will also get a chance to interact with Nucleya on Instagram and twitter as he takes over the Vh1 social media handles on Independence Day. On ground, the fans can deep dive into exclusive Nucleya happy hours at Raasta in Mumbai, Delhi and Gillys in Bangalore on the weekend prior to Independence Day.

Excited about the special line up for August, Viacom18 Programming Head English Entertainment Cluster Hashim D’Souza shared, “Vh1 has been successful in bringing the best of international entertainment for its viewers in India. We have been airing the most coveted award shows for Indian viewers, within few hours of its international airing. Our aim continues to be the go to channel for the greatest music and entertainment content. This month, we have a plethora of interesting shows for our viewers from special tributes to great musicians on Independence Day to a special world television premiere of an incredible documentary film to the most awaited Video Music Awards 2017. The shows lined up for this month only re affirms our vision of bringing the best in English entertainment.”

The channel has a line up of handpicked shows that will follow suit post Independence Day with special programming. To begin with, Vh1 will honour the birth anniversary of the King of Pop Michael Jackson, followed by a special homage to the remarkable Princess Diana, on her death anniversary. The one stop destination for the biggest international awards, Vh1 will also air the much awaited 2017 Video Music Awards.

Vh1 is revved up to present, for the first time on Indian Television, Michael Jackson's Journey from Motown to Off The Wall. Scheduled on 29 August 2017, the documentary honours the King of Pop on his birth anniversary. In addition to this, Vh1 will also extend a special dedication to Princess Diana on her 20th death anniversary, playing tracks from artists that commemorate the values and legacy of the most loved Princess.