MUMBAI: The Recording Academy, the only trade association that represents all music creators, including performers, songwriters, and studio professionals, has selected leading independent public relations and public affairs agency Finn Partners to help boost its music advocacy presence on Capitol Hill. This engagement comes at a critical time for music creators, as Congress prepares to overhaul copyright laws that determine how creators are compensated for the use of their work.

"As an organisation dedicated to amplifying the voices of music creators, The Recording Academy works to ensure that policymakers understand how their decisions in D.C., impact the lives of music makers across the country," said Neda Azarfar,VP of marketing and communications, The Recording Academy. "This partnership comes at a crucial time for the music industry as we address key issues resulting from the fast pace at which both the creation and distribution of music are evolving. By tapping into Finn Partners' expertise in grassroots activism, we further our commitment to our members — enabling all creators to become more effective as music advocates."

To kick off the partnership, Finn Partners helped The Recording Academy grow its annual Grammys In My District Day, the largest advocacy event for music policy. The grassroots advocacy initiative activated nearly 1,650 music creators to have face-to-face conversations with their congressmen about creators' rights, copyright review, and the impact that the current patchwork system of outdated regulations has on the music community.

"Finn Partners has at its core a commitment to support the arts, and collaborating with The Recording Academy to advance the rights of music makers is important to both culture and the economy," said Peter Finn, founding partner, Finn Partners. "By bringing together our public affairs capabilities with our entertainment and arts expertise, we can really work in true partnership with The Recording Academy."

The account is co-managed by Finn Partners' Washington, D.C., Public Affairs and Advocacy team under Jessica Berk Ross and Finn Partners' Los Angeles entertainment practice, led by Hope Boonshaft. The firm will work closely with The Recording Academy's Advocacy and Communications teams.