RadioandMusic
| 18 Sep 2021
Sony DADC and VDC Group inks deal to enhance services to UK home entertainment

MUMBAI: UK-based Independent optical disc replicator- VDC Group has entered into an agreement with Europe’s leading disc and digital service providers-Sony DADC. The partnership will help deliver enhanced services to the UK home entertainment market. It will cover end-to-end physical and digital supply chain services.

“With Client services functions seamlessly integrated into the Sony DADC supply chain, VDC Group will be able to continue servicing its UK customers across a range of sectors including the publishing and home entertainment markets” said Sony DADC International sales and marketing EVP Jesper Schertiger.

Schertiger added, “This is an important strategic partnership that will create a sustainable commercial platform for the UK home entertainment market. With this partnership, we are looking to increase our joint presence through the provision of customer focused supply chain services across the entire media lifecycle.”

Through this partnership, Sony DADC will help to position the company on a renewed growth path in the UK, stated VDC Group. “For over 30 years, we have been committed to providing our customers with a reliable and professional service through the continued application of quality management systems and investment in the most appropriate technologies,” explained Ashwin Bedi, MD of VDC Group. He also added that the company is very careful in selecting their partner and added that Sony DADC is the perfect match for them as the company move ahead into a very exciting period of VDC Group’s development.