| 18 Oct 2021
Rdio goes live in India with over 32 million songs

MUMBAI: When music streaming site Dhingana stopped its services, it made a revelation that Rdio would be coming to India in 2014. But even while Rdio's entry was awaited, international streaming service Guvera set foot in the Indian market. The wait is now finally over, after Rdio debuted in India on 15 January 2015.

The service entered the Indian market with over 32 million songs and featuring content in 43 languages licensed from global, regional and local labels, including T-Series, Yash Raj, Sony Music, Warner Music Group and Universal Music. Guvera, meanwhile, started in India with a library of over 12 million tracks. Co-founder of Dhingana and Rdio emerging markets VP Snehal Shinde said, "Our content spans across 32 million songs from 43 different languages; the biggest in the country."

Rdio offers free radio experience which can be upgraded to full on-demand subscription service without ads for Rs 119 a month. Paid subscribers will be able access any song, album, playlist or station, online or offline, with the monthly fee.

Rdio CEO Anthony Bay said, "India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organisation here, which is now our largest office and team outside the U.S." In India, Rdio will have a main office in Pune and have also set up a sales office in Delhi / Gurgaon.

Shinde said, "We have been running Rdio India similar to how we ran Dhingana. It has been an amazing experience and we have a very smart and passionate team across all major markets."

The key features of the service are 'browse', 'home', 'favourites' and 'trending'.

Shinde added, "Rdio offerings are not just limited to mobile and desktop. Our partnerships span across a series of connected devices to ensure Rdio products can be accessed across TV, Automobiles, Set top boxes, Music speakers etc."  Rdio has partnered with various mobile apps like Shazam and SoundHound as well. The service has entered into a strategic partnership with all Volvos in India to provide interactive streaming music. Other partnerships are with aftermarket car entertainment devices such as Pioneer AppRadioLive, and Harman Aha Radio.  Meanwhile, Google Chromecast transmits Rdio content to the television from Rdio iOS, Android, and web apps.

Shinde added that they are working on promotional/ marketing events planned for the next quarters that will include some "very exciting unique partnerships", online and offline promotions.

He hinted that Rdio will be live very soon in other countries around India.