MUMBAI: In order to add on to its existing catalogue of music, digital music service- Hungama, has entered into a partnership with music label Saregama. With this Hungama will add over 100 playlists and over 25 artist radio stations dedicated to eras, musicians, composers and artists. Along with the playlists, the music service intends to launch more than seven of Hungama’s radio stations, dedicated to different genres and composers. This includes Bollywood Classics, Love Classics, Retro Upbeat to 70’s Black & White Classics, RD Burman, Mohammed Rafi and Kishore Kumar.

Speaking on the occasion, Hungama Digital Media Entertainment, managing director and CEO, Neeraj Roy said, “We are thrilled to associate with a seasoned music company like Saregama and bring their priceless collection of songs for our subscribers. Music transcends barriers of time and space, and Saregama’s classic collection is an example of just that. Their Bollywood, regional and evergreen classics continue to be relevant and much loved among listeners of all age brackets. We have ardently worked on providing engaging content for our consumers, with the addition of this collection we aim to create value and acknowledge India’s rich music heritage."

Saregama India, managing director, Vikram Mehra, added, "We are delighted to partner with Hungama as part of our endeavour to take the evergreen music to masses in high quality." The association will include music videos along with music catalogue.

With the partnership, listeners will get access to not just retro music, but also to devotional music and regional hits.

Roy added that Hungama will continue to acquire catalogues so that consumers will get the "most relevant and vast music catalogue." The company will also promote the catalogue "extensively" across Hungama app and web.

Roy did not reveal if the company plans to carry exclusive content by Saregama. Talking about the 'Only on Hungama' brand, Roy stated that it is working well for Hungama and its partners. "The response was phenomenal and very encouraging." For 'Only On Hungama', the company recently associated with T-Series for the film 'Ek Paheli Leela', Sony Music for 'Mr. X' and Zee Music for a track from the film 'Kuch Kuch Locha'.