RadioandMusic
| 08 Aug 2020
With launching Big Radio Online we wanted to take a step closer to becoming a holistic audio entertainment company: Sunil Kumaran, BIG FM

BIG FM had launched its unique live Web radio space venture called Big Radio Online, a fun and a yet inspiring platform for the youth. BRO will bouquet shows spanning contemporary genres that will cater to lifestyle, fashion, romance, Bollywood and much more that is sure to entertain masses.

The show's will cater mainly to the Hindi speaking language audience and the lineup will proove to be fresh, relatable and thought provoking.

To know more about this property (BRO), Namrata Kale from Radioandmusic.com spoke to BIG FM's Country Head- Product, Marketing and THWINK BIG Sunil Kumaran has given a complete information guide into this beautiful venture.

Check excerpts below.

When and how did you plan on coming up with a platform like BRO- Big Radio Online

With radio and digital becoming the new normal, it was the need of the hour for us to foray into the space of web radio in order to increase our footprint and reach out to the audience especially the youth who is a major part of the digital transformation that is rampant today. The core intent behind curating a digital touchpoint via an immersive platform like BRO was to take a step close er to our goal of becoming a holistic audio entertainment company. Through the platform, we want the youth to consume engaging and relatable content which they can access 24x7, anytime and anywhere. Available on bigfmindia.com/bro, the shows on the platform will shed light on a host of genres with which youth can relate to at every level and offer them a fresh perspective hoping to see them make a positive change in society. It features a wide repertoire of shows across genres ranging from Bollywood, career and lifestyle to romance, information and fashion.

The future of BRO amid this pandemic

The youth of today isn’t uni-dimensional and are looking for content that reflects their personality. BRO is the one stop shop for them when it comes to entertainment and engagement with regards to all topics that are of interest to them. It is for the young India and also for the young at heart. BRO has a strong aspect of staying topical and relevant and evolving with times. While the pandemic is forcing us to stay at home, the overall consumption of content has gone up significantly. This will drive sampling for us. But what will hold us in good stead over time is the fact that the content is a reflection of their life and lifestyle.

What would BRO serve to the audience?

Offering a fun and vibrant feel to the listener, the platform will have a host of diverse multi-genre shows for every emotion that match the tastes and preferences of the youth. Through its content, BRO aims to touch every aspect of life that is important to the youth of India. Catering mainly to the Hindi-speaking market, it will have light-hearted radio drama series like Teri Meri Stories, interview-based show featuring Bollywood celebrities called BIG Star Exchange, relevant and informative shows like High Five and BIG Local Connect which will provide youth the perfect lowdown on the top 5 things they should follow on a range of topics and give daily dose of local news from Indian cities respectively among others.It will also feature quirky short audio content like Pushpa that pays homage to the iconic dialogue from Amar Prem, 'Pushpa...I hate tears' and sees comedy scenes enacted on it, Miss Fire, based on a popular celebrity’s style of banter on local topics with an unusual take, and Jumpstart, featuring eminent CEO’s and leading giants of various companies.