RadioandMusic
| 08 Aug 2020
Likee joins hands with leading brands for digital talent pageant 'Miss Likee 2020'

MUMBAI: Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd, has announced the launch of Miss Likee 2020, a digital talent pageant for scores of female creators on the platform. As part of the event, the creators would compete against each other through different stages to be crowned the winner of the pageant. Joining the eventful journey of Miss Likee 2020 with Likee are Bollywood production giant T-Series as an Associate Partner, who will offer the winner a chance to feature in one of its upcoming  music videos alongside a popular Punjabi singer. Besides, leading beauty & cosmetics manufacturer SUGAR Cosmetics has joined the event as a Special Partner and popular radio network Big FM as the Media Partner.

SUGAR Cosmetics looks at the event as one that provides equal opportunity to young talented women to showcase their skills and gain fame through the same. Talking about the event, Resha Jain, Content Marketing Head, SUGAR Cosmetics said, “We joined hands with Likee for the event as the theme resonates with our product range that stands for bold, independent women who refuse to be stereotyped into roles. Miss Likee 2020 supports the cause of women empowerment in the entertainment domain, with this collaboration we would further like to reiterate to all women out there to be comfortable and revel in your own true skin. This philosophy has always been important for SUGAR Cosmetics from our inception; hence we have always been obsessed with launching makeup products, in carefully chosen shades to cater to all varieties of skintones and types. We are glad to be a part of the latest endeavor by the global platform.”

Besides, as the Media Partner of Miss Likee 2020, radio station Big FM has been further amplifying the reach of the event on its radio as well as digital channels across 38 cities in the country. Mr. Sunil Kumaran, Country Head, – Product, Marketing and Thwink BIG, BIG FM said, "This is BIG FM's first collaboration with a content based app and we are delighted to partner with Likee for their upcoming property - Miss Likee 2020. Being a brand with hyper local reach, the synergies match perfectly for us as we aim to amplify our audience base amongst the youth. We look forward to this creative association and hope to collaborate again in the future."

Referring to the leading brands coming onboard for Miss Likee 2020, Likee India Head Abhishek Dutta said, “We are thankful to all our sponsors for supporting the one-of-its-kind digital talent pageant. We are confident that the event will be a grand success and help some of our women creators take a giant leap towards fame and stardom.”

Apart from T-Series, SUGAR Cosmetics and Big FM, UC Browser too has collaborated for the event as the Digital Partner of Miss Likee 2020. Celebrities such as Divya Khosla Kumar, Shakti Arora, Monalisa, Anushka Sen and Tanya Sharma will also play a key role in determining the finalists and eventually the winners of the Miss Likee 2020 event.