MUMBAI: Pexeso, Inc. (Pex) is announcing its acquisition of Dubset Media Holdings. For the past three years, Pex has provided copyright search and content management tools to the largest rights holders in the music and film industries. Rightsholders using Dubset’s rights management platform for music distribution on major streaming services will now have access to their catalog’s use and performance in any audio and video content across social media and user-generated content platforms.

“Dubset is a company we’ve been interested in for some time,” notes Rasty Turek, founder and CEO of Pex. “There are very few companies in the music business that have successfully licensed as much catalog as Dubset, and the music rights database they’ve built is massive and rare. Our technology’s scale and speed enables broad market access by all rights holders to our rights management and analytics services, built on top of the 20 billion video and audio files in our indexed database. We feel this will prove to be a game-changing combination.”

Pex is the only company capable of providing music, film, video, consumer brands, and enterprise companies an accurate and complete picture of what, where, and how much of their copyrighted works are being distributed and consumed across all of the world’s leading digital platforms.

“The distribution of digital media via social media has outpaced rights holders’ abilities to track, license, and manage their audio and video assets,” said Bob Barbiere, formerly of Dubset, now SVP Digital Rights at Pex. “Dubset was timely and successful in filling an industry need around identification and licensing of music in mixes and remixes. This acquisition will immediately expand rights holders’ abilities to locate, protect, and monetize use of their catalog within any form of music or video currently being shared on any of the world’s largest UGC and social media sites.”

In addition to the digital rights services and data Pex now offers to rights holders, the company has announced its best-in-class copyright compliance solution, Attribution Engine. Attribution Engine identifies, licenses, and administers royalties for content across a rapidly shifting international copyright landscape. Platforms can seamlessly “plug in” Attribution Engine and be assured they have a complete copyright control solution. Attribution Engine mitigates significant copyright liability, meeting or exceeding all requirements contained within Article 17 of the new EU Copyright Directive, which promises to close the value gap between content creators and platforms.