RadioandMusic
| 17 Feb 2019
Hip Hop emerges as leading genre for content creation amongst Indie Musicians in India in 2018

MUMBAI: The annual content upload and usage report by Songdew Media Pvt Ltd shows that there has been significant growth in the content creation by India artists in Hip Hop genre. The maximum number of tracks uploaded by artists on platform in the year 2018 have been of Hip Hop Genre.

The report shows that over a period of last three years the content creation in Hip Hop genre has increased significantly. In the year 2016, only 7.4% of the tracks uploaded on the platform were of Hip Hop genre. Rock was the most preferred genre in 2916 with 16.4% of the content uploaded belonged to this genre. However, the trend saw significant change as for the first time Hip Hop emerged as the genre for which maximum amount of music is uploaded by the artist.

It is also interesting to note that besides Pop, Rock & Hip Hop, there are many genres wherein lot of content is being created and uploaded by Indie musicians. Acoustic, Alternative, EDM, Electronica, Fusion, Blues. Metal and Folk are the other popular genres.

Genre

% of Tracks Uploaded

% of Tracks Uploaded

 

Genre

% of plays

% of plays

 

2016

2018

 

 

2016

2018

Hip-Hop

7.4

13.5

 

Pop

25

22

Pop

12.7

12.4

 

Rock

15

18

Rock

16.4

11.2

 

EDM

7

17

Acoustic

2.8

7.9

 

Electronica

2

8

Alternative

5.4

6.8

 

Hip-Hop

4

6

EDM

5.8

5.9

 

World

6

6

Electronica

4.9

5

 

Folk

9

5

Fusion

3.8

4

 

Classical

3

4

Blues

5.2

3.7

 

Fusion

8

3

Metal

3.4

2.9

 

Alternative

7

2

Folk

4.7

2.4

 

Blues

3

2

However, when it comes to what music lovers listened to on the platform, Pop remains the most popular genre with 22 % of the plays on the platform have been of Pop Songs. There has been significant growth in the percentage of plays of songs belonging to EDM, Electronica and Hip Hop genres as well.

Songdew Marketing Manager Ananya Khanna mentioned, “The report is based on the content uploaded and played on the website Songdew.com, and, we believe it gives fair representation of the emerging trends in the industry. Bollywood, which is a genre in itself is quite significant, however, it is good to see that music lovers are exploring music beyond Bollywood and augurs well for the overall industry.”