MUMBAI: One of India’s premier music venues opens its doors to electronic music with Insanium Club Nights, an exciting new dance music property by Hard Rock Cafe (HRC). Powered by Bacardi Music CDs and BAJAAO Entertainment, presented in association with Provogue, Insanium aims to introduce Hard RockCafe patrons to the best of the electronic and dance music space. The first edition of Insanium kicks off on Saturday, July 18, with some of the country’s freshest and most popular DJs playing simultaneous club nights in Mumbai, Delhi and Bangalore. Headliners for the first edition include progressive house sensation Anish Sood, techno producer Jitter and bass music exponent Sound Avtar.

The monthly property - which will be spread across Hard Rock Cafes in Mumbai, Pune, Delhi, Gurgaon, Hyderabad and Bangalore - will allow EDM and dance music enthusiasts to enjoy some of the most exciting and futuristic DJs in the country, along with amazing cocktails and delicious food.

Jay Singh, co-founder of JSM Corporation which owns the HRC franchise in India, says: “Insanium club night looks to highlight the vibrant, eclectic nature of the house and electronica music scene by bringing the dance music fan base an experience of concert like setting where people can bond over music. You should expect nothing less than crazy night at our venues. As always, we aim to bring together music fans in Hard Rock’s liberal setting to enjoy the fantastic line-up of their favorite DJs.”

If you’re the sort of person who’s always on the lookout for the next EDM fix, head on over to Hard Rock Cafe this weekend for the maddest party in town.

Details of the events are as follows: Hard Rock Cafe, Andheri, Mumbai - 9 pm, Sound Avtar - headlining act; Big City Harmonics - second act and Spryk - opening act.