RadioandMusic
| 21 Oct 2019
Sunburn Goa 2015 gets a record attendance of over 3.5 lac fans

MUMBAI:  Sunburn Goa 15, outdid its own history with a record breaking attendance of over 350,000 visitors from across 50 countries, a main stage, perhaps the largest stage in the world, and an artist line up that’s unparalleled.

Sunburn Goa retained its spot as one of the top global festivals this year with a stacked lineup that included the best that the main stage had to offer as well as a few surprises. Dimitri Vegas and Like Mike returned this year to wow the crowd with their undisputed presence on the global main stage. In addition to the fantastic duo, both Martin Garrix and David Guetta proved their musical finesse as headliners. Debuting at the festival this year was Kygo’s tropical touch, Seth Troxler’s first Indian performance, and the debut of KSHMR live.

The 280 feet wide and 95 feet high Main Stage, one of the world’s largest, titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The stage comprised of 300 moving heads which is intelligent lighting, 2500 sq feet of LED, more than 100 boxes of sound with 200 people workforce executing the same. This was one of the most awe-inspiring stages ever seen globally.

The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage.

Sunburn Global CEO Karan Singh said, “Indian music fans no longer have to travel halfway across the world to get a feel of the vibe offered by other leading international festivals. Sunburn Goa 2015 was truly magical in every aspect. The event witnessed a colossal turnout with some of the biggest headliners, top class security measures and world class production and design. The event was streamed live and watched by over a million fans across the globe with on-ground participation from more than 50 countries. A special thanks to the Goa Government and associated partners without which Sunburn Goa 2015 wouldn’t be rated amongst the top players in the world.  Next year we will have 10 different concepts and will explore the Eastern and Southern States as part of our expansion campaign. Sunburn 2016 will get only bigger as we will enter our 10th anniversary celebrations this year.”

The phenomenal global popularity of Sunburn since its inception in 2007 has successfully positioned Goa as the ultimate destination of choice for entertainment, lifestyle and business on the global tourism map with an influx of domestic and international tourists coming in from all corners of the world during the year end to attend this must-visit leading global EDM fest. Taking this association ahead, Sunburn Goa 2015 tied up with Goa Tourism Development Corporation and it was a tribute to the state’s diverse population and world class heritage; offering visitors the opportunity to experience the homegrown cuisine and culture through a unique blend of music, food, fashion and sports and thereby promoting a message of tolerance, friendship and inclusiveness.

With the biggest ever global line-up featuring four massive electronic dance music powerhouses, Sunburn Goa 2015 garnered a phenomenal response in global attendance and ticket sales. An electronic music playground came to life at Vagator with more than 3,50,000 dance music enthusiasts from across 50 countries. The ninth year of Sunburn Goa recorded the highest ever attendance seen at a music festival in the Indian history of dance music. While the entire event was conceptualized six months in advance, the on-ground implementation was completed in a span of only 15 days. The total taskforce included 1,000 persons including 500 security personnel. There were more than 30 stalls in the food court, flea market with 20 merchandising stalls, laser, pyro, firework and confetti displays and 150 camping tents. The technology, dancers and stage designs were planned keeping in mind the global standards and experience.

While the majority of festivals, particularly EDM, are held in Europe and the United States, Sunburn has taken the world by storm over the past nine years. Sunburn Goa 2015 saw a total of 248 hours of explosive music, both onstage and at the after party over a period of four days. An estimate of 150+ artists performed across five high octane stages including Main Stage, Label Stage, Experimental Stage, Techno/Deep House Stage and Psy Stage. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, volleyball, hot air balloon rides and zorbing, offering the ultimate lifestyle experience.

Salman Khan’s favourite and worlds’ no. 1 Belgian duo Dimitri Vegas & Like Mike stated, “Sunburn is as phenomenal in stature as Tomorrowland and it’s magnificent to see how quickly India has embraced the dance music culture.”

Kygo the Tropical House superstar DJ who made his debut visit to India with Sunburn stated, “It’s my first time here but I’ve fallen in love with the reaction from the audiences. It was great to see such massive turnout and I’m sure next year Sunburn Goa will be bigger.”

Grammy Award winning producer David Guetta stated, “India is at the heart of the EDM explosion. Every global producer today looks towards India as part of their fan outreach programme. I love coming back and playing for my fans at Sunburn.”

MARTIN GARRIX World Number 3 ?@MartinGarrix  29 Dec 2015

Wowowowowowow incredible India

2,281 retweets5,627 likes

Fans were blown away with the entire lineup, the production values and the overall experience that Sunburn Goa gave them this year. Thousands of fans facebooked and tweeted during the event and the cumulative twitter reach for the fans was 35 lacs and impressions were 1 crore over a period of 4 days. Sunburn festival Facebook page peaked at a reach of 2 million per day during the 4 days of Sunburn Goa festival. 

The event saw a sponsor integration of more than 20 brands with every brand integrating a unique concept - including Renault, Gionee (co-presenters)  Kingfisher, Sminiroff, Quikr Cars (in partnership with), FBB, Ola, Sky Bags, Airtel, Gillette, SpiceJet, Rayban (in association with), Sky Scanner, Stayzilla, 7Up, Ola Money (co-sponsors) Instagram, Tinder, ITC, Dominos (stall partners).

Renault KWID had one of the most unique car displays which showcased cars suspended from a crane. The Renault Lounge had a pool parlor, photo booths and a dedicated food truck.

“Having launched the attractive, innovative, and affordable Renault KWID, we found the perfect match with sunburn, one of world’s largest music festivals. Sunburn Goa, lived upto and surpassed all our expectations. Our campaigns spot the kwid, and kwid to sunburn goa, both got amazing response. This one is a sure winner” said Renault India Country CEO and managing Director Sumit Sawhney.

Gionee had the second largest stage in the festival. The Gionee Lounge, self sufficient with bean bags and a dedicated sprawled out bar area perched atop the hills gave attendees a beautiful view of the main stage apart from the bungee jump activity which was an all time favorite with adventure junkies.

Gionee MD & Country CEO Arvind R Vohra said, “Associating with Sunburn was a great experience. Sunburn helped us get closer to the youth of the nation, the true gadget freaks! We at Gionee are always seeking for opportunities to express the brand’s vision and thoughts to young India and Sunburn with its growing popularity has been a brilliant platform. It was great to be the partner sponsor for Sunburn and we look forward to many such alliances.”

The Kingfisher Good Times Zone hosted games like Beer Pong, Dunk It, Hammer It, apart from funky giveaways. Commenting on the occasion, United Breweries Limited Sr. VP Marketing Samar Singh Sheikhawat said, “Kingfisher’s association with Sunburn this year has been amped up several notches and is a ‘Money cannot buy’ experience for the Good Times fans. We are engaging with music and beer lovers in newer, more innovative ways, and offering them a taste of the Kingfisher life at Sunburn. We look forward to creating memories of a lifetime for our consumers by getting them to live the Kingfisher experience.”

The Smirnoff Experience Zone was elevated comfort seating for fans alongwith the selfie booth against the #unfakeit laminated panels.

Fans were seen sporting FBB merchandise posing against standees that read #freaking.bloody.brilliant which reflected the vibe of the festival.

At the Ola Track, participants raced on segways and overcame an obstacle course for exciting giveaways. The track was in great demand with a perpetual queue of people at all times. Thousands of participants raced over 4 days, winning goodies like food and beer coupons. The fastest racer of the festival also got to take home a hoverboard for herself.

“The Ola track at Sunburn witnessed incredible enthusiasm from participants who raced on segways through an obstacle course to win a hoverboard for themselves! New Year’s Eve is one of the busiest times for a mobility platform like us, where millions around the country would like to enjoy their evening without having to worry about transportation. The fact that Sunburn attracts music lovers from across the country, it was a no-brainer to activate the brand in a fun and engaging way, just prior to New Year’s eve.” said Ola VP Marketing Sudarshan Gangrade.

Skybags had an activity zone with interesting games like Mechanical Bull, Sherlock:Unlock The Bag and the winners were gratified with user friendly Skybags. Helium balloons with Skybags imprinted on them were used to light up the skies in the night.

Airtel supported the festival with free internet connectivity and good Wifi connectivity at the festival.

Gillette promoted Venus and Flexiball at The Star Wars Stage with the bubble gun wash from the Martial.

SpiceJet had a photo booth where patrons could click pictures with their lovely air hostesses in front of a huge 2D cutout of an aircraft.

The Rayban Dance Zone replete with water sprinklers and foam ensured fans kept cool amidst the sunny afternoons. The Rayban Selfie Stick at the Rayban Never Hide Sounds Stage attracted the lovely ladies in numbers.

The Skyscanner Giant Ferriswheel was gave an aerial view of the festival while Stayzilla ensured fans had their first ever camping experience.

The 7up Revive Activity included a maze puzzle.

The ITC Noir Silhouette Zone gave fans a chance to get their feet pampered after a crazy night of non-stop dancing. The ITC Passion Ranch allowed fans to see a 360 view of the audience from a DJ's perspective with their special Google Glasses apart from the Rocket Launcher.

The ninth year of Sunburn Goa was memorable, musical and magical. The artist village reverberated by all sorts of bass-lines buoyed by the incessant energy of a crowd that was nothing but love, excitement and positivity. An immersive experience with on-site camping, artist and fan village, adventure sports, flea markets, elaborate food courts & delectable cocktails and crazy after parties, 2015 marked the culmination to a beautiful year in dance music. Over the years, Sunburn has become one of the highlights of the global calendar year, and one of the hottest tickets for domestic and international music fans alike. Take a break, come to Sunburn Goa.

Sunburn Goa contributed approximately Rs 6 crores as direct revenue to the government, and also created indirect revenue of approximately Rs. 200 crores for state of Goa, via the travellers’ influx during the days of the festival, with total tourism business of approximately Rs. 1000 crores.