| 21 Apr 2021
Enchanted Valley Carnival partners with Comio for their fifth edition

MUMBAI: The most awaited festival of the year Enchanted Valley Carnival slated for mid-December has partnered with a smartphone brand Comio as their title partner for its fifth edition. The festival will be held on 16 and 17 December 2017 at Aamby Valley City, Lonavala featuring a host of musical performances, camping, adventure sports and much more.

This will be Comio’s debut in the live experiential marketing space in the country. The recently launched smartphone, COMIO is a brand by Topwise Communication.

Comio Enchanted Valley Carnival, is a one-of-a-kind festival which brings out the best of music, camping and adventure by giving its patrons a memory of a lifetime. EVC features a full-fledged camping experience called ‘Enchanted Village’ alongside adventure sports activities and other distinctive experiences.

Universal Music Group MD CEO India and South Asia Devraj Sanyal said, "I am very pleased to welcome Comio as our title partner for the landmark year five of EVC. Comio and EVC are totally aligned in terms of the target audience that they speak to through music, which is the most unifying art form of them all. Our youth outreach programme through EVC- EVC 365, EVC On Tour and EVC Yowza both nationally and locally will be greatly compounded by Comio's efforts alongside ours allowing us to take the brand Comio EVC to a larger population than ever before as we cement ourselves as the region's largest multi genre music and camping festival."

Comio chief marketing officer Sumit Sehgal commented on the partnership saying, “As a brand, we have a clear vision of building preference and affinity amongst the youth. EVC hits the bullseye on this sentiment and is the perfect partner for Comio to converse with its audience. Music is a popular genre with this segment and therefore an important cornerstone of our youth engagement strategy in order to build a loved and vibrant brand. We look forward to this partnership.”

Twisted Entertainment (M) Pvt Ltd founder EVC and director Shoven Shah added, “I’m excited to have Comio on board as our title partner. This partnership defines many firsts for our businesses. Our combined goal is to take the fifth edition of the festival to a path-breaking level for the Global and Indian music industry. The powerful combination of Comio and EVC will help us target the young demographic in a larger way than ever before.”

Over the years, EVC has featured a host of international artists such as Flo Rida, David Guetta, Martin Garrix, Tiesto, Fatboy Slim, Ferry Corsten, Alan Walker, Taio Cruz, Chris Liebing, Dubfire as well as some of the biggest names from the Indian Music Industry such as - Arijit Singh, Farhan Live, Badshah, Papon, Arjun Kanungo, DJ Chetas and more who have showcased electrifying performances at the festival.