RadioandMusic
| 12 Jul 2020
Delhi to host India's first edition of Electric Daisy Carnival

MUMBAI: No other western genre of music has managed to create an impact on the live music scene in India as EDM, and it’d be safe to predict that the phenomenon would only continue to grow. November will be a historic month for electronic music lovers in the country as Insomniac and OML in partnership with Budweiser India will bring Electric Daisy Carnival (EDC), one of the biggest electronic music festivals in the world to India.

And similarly to every EDM (or any genre-focused gig), Electric Daisy Carnival focuses on a particular theme. The Vegas-style festival will be held in Delhi on 12 and 13 November boasting one of the largest line-ups of international and Indian electronic music creators.

Electronic Dance Music has evolved in a very short period, and the ecosystem has hosted handful of imported festivals and self-curated ones, and upping the ante through added elements like visuals, branding and the obvious luring elements like line-up distinguishes one festival from another.

A multidimensional music experience, EDC combines the world’s most renowned electronic music talent with mesmerizing production and sound design that is sure to overwhelm fans with its sheer scale, creativity and overall immersive experience.

The EDC has left an impression in the United States, Mexico, UK and Brazil. What began as a one-day festival enthralling 4000 fans soon turned into a three-day saga attracting 400,000 fans, in the period of twenty years.

The first edition of EDC in India will be a two-day affair though.

“I finally get to share the news that EDC will find a new home in Delhi, India, this fall,” said Founder and CEO of Insomniac, Pasquale Rotella. “Ever since I was a kid, I've been fascinated by the country's colorful and exotic culture. I know it's a place where the magic of EDC can come alive in a truly unique way, and we've got amazing partners in Only Much Louder (OML) and Budweiser who can help make that happen.”

Speaking about the festival, Marketing Director of AB InBev, India & South East Asia, Kartikeya Sharma said, “This is truly an important year for Budweiser as we continue to shape the electronic music culture in the country. We kickstarted this year with a promise of ensuring authentic music experiences for Indian audiences and we are happy to deliver on this once again by helping bring one of the world’s largest music festivals to India for the very first time. We are happy to partner with Insomniac and OML and look forward to successfully pull off the largest electronic music festival of the year”

CEO of OML Entertainment Pvt. Ltd, Vijay Nair said, “There are very few festivals that every EDM fan in the world talks about. Once I witnessed EDC in Las Vegas, I could see why. I have never seen a festival of this scale so beautifully executed. We can't wait to bring that experience to Indian fans and blow their minds.”

Fans can sign up for updates on http://insider.in/edcindia