RadioandMusic
| 25 Apr 2024
Sunburn Goa announces strategic partnership with Goa tourism

MUMBAI: As Sunburn prepares to unleash its biggest line-up ever in the ninth year and en route to becoming the largest dance music festival in the world, it’s happy to announce its strategic partnership with Goa Tourism Development Corporation (GTDC).

Given the phenomenal global popularity of Sunburn reaching over 50 countries today, translating into an influx of both domestic and international tourists into Goa, it is only apt for GTDC to leverage the popularity of India’s first EDM festival to drive tourism to the State. Goa offers the perfect blend of culture, cuisine, sun, sand and sea, music and a vibrant lifestyle that ranges from sublime relaxation to fast paced fun and entertainment. Sunburn has repositioned and leveraged the state of Goa as the ultimate destination of choice for Entertainment, Lifestyle, Creativity, Fun and Business. The rising popularity of Sunburn since inception in 2007 has put Goa on the global tourism map with over 350000 tourists coming in from all around the globe to attend this must-visit leading global EDM Fest.

As 2015 draws to a close, Goa Tourism is preparing to ensure that tourists and residents alike have a memorable experience during Christmas and New Year in the state. While tourists are busy planning their vacations to Goa, the officials are putting measures in place to ensure that visitors have an unforgettable experience in the state. In line with GTDCs efforts, Sunburn has gone all out to the ensure safety and security of over 400,000 expected fans and local residents during this peak party season. According to statistical data maintained by the Tourism Department, the state has witnessed a considerable increase in a number of tourists by 4.3 percent in 2015 as compared to 2013.

Sunburn Goa 2015 is a tribute to the state’s diverse population and heritage; and offers visitors the opportunity to experience the homegrown cuisine and culture through a unique blend of music, food, fashion and sports. Sunburn recognises Goa’s diverse population and world-class heritage including its vast tourist populace and promotes a message of tolerance, friendship and inclusiveness.

Sunburn Goa 2015 has broken international sales records & geographical boundaries in an aim to unite music lovers and will host patrons from over 50 countries at the event this year. This has been confirmed by Viagogo, Sunburn Goa 2015’s official international ticketing partner, based on the attendance, ticket demand, and online search result numbers. This is a greater than 100 percent growth in international sales since the Sunburn Goa 2014 edition. Fans can now purchase tickets in the language, currency and on the device of their choice, thereby facilitating ease of purchase on a global platform. Tickets are live and are still breaking unprecedented sales records on www.sunburn.in

With EDM line-up featuring 4 massive headliners including world renowned DJs Dimitri Vegas & Like Mike, Kygo, David Guetta, Martin Garrix, Aly & Fila and Bassjackers, Sunburn Goa 2015 has garnered a phenomenal response in global attendance and ticket sales. Over and above this, renowned artists like KSHMR, DYRO, FELIX JAEHN, HEADHUNTERZ and SAM FELDT will debut for the very first time in India. This power-packed lineup is an indicator towards the mega build up and preparations for the 10th year anniversary milestone of Sunburn Goa in 2016.

Sunburn Goa is becoming bigger by the day and has now already been rated as amongst the biggest EDM Festivals in the world. With the support of Goa Tourism Development Corporation, the ninth edition of Sunburn Goa scheduled from 27 to 30 December 2015 will become the only Indian music festival to offer a global experience to the Indian & International music lover in the country’s favourite holiday destination which is Goa. As per the latest IMS report, 2014, Sunburn Goa has already been rated at par with EDM festivals like Tomorrowland and Ultra Miami.

Sunburn Global CEO Karan Singh said, “We are delighted to have Goa Tourism as our tourism partner. We are thankful to them for acknowledging the contribution Sunburn Goa makes to the state. Indian music fans no longer have to travel halfway across the world to get the epic atmosphere and impressive roster of headliners offered by other international festivals. Working with various ticket portals has enabled us to broaden our appeal through making tickets more accessible to our international fan base, drawing crowds from over 50 countries, which has helped establish Sunburn Goa as one of the world’s top 3 music festivals.”

While the majority of festivals, particularly EDM, are held in Europe and the United States, Sunburn has taken Asia by storm over the past eight years. Sunburn Goa 2015 will see a total of 248 hours of explosive music both onstage and at the after party over a period of 4 days. An estimate of 120+ artists will be performing at one stage during the festival and at the after party. Sunburn Goa 2015 will also feature over 40 different experience zones, a fan village, as well as countless other forms of entertainment, such as bungee jumping, volleyball, hot air balloon rides and zorbing, offering the ultimate holiday experience.