MUMBAI: With streaming diminishing CD sales and piracy taking over most of the entertainment content, music and music labels suffered a huge loss. But, looks like its time to fight back and, end-to-end entertainment service provider Saregama is taking the lead here by not giving into piracy. They are now fighting it with an innovative sales plan.

The music label has made not hundred or thousand, but 1.1 lakh songs available for download only at two rupees. Their monsoon special offer is available now on saregama.com. The list includes songs of Kishore Kumar, Lata Mangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

Saregama India Ltd. Managing Director Vikram Mehra, shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music."

There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format.

The payment for these songs can be easily made One can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.