MUMBAI: Warner Bros Records has announced the appointment of Larry Mattera for the post of executive vice president, commerce, digital marketing and strategy. Mattera will resume the office from 2nd November, 2015 and will report to Warner Bros. Records CEO Cameron Strang.

“I am thrilled to be joining Warner Bros. during a dynamic new period in its illustrious history. Having worked closely with the Warner Bros. team during my years at WEA, I have long admired the label’s deep devotion to artist development," said Mattera. “The music business is in the midst of an unprecedented transition, bringing tremendous challenges and opportunities, including a fantastic array of fresh marketing and commercial avenues. I am looking forward to working with everyone at Warner Bros. to take its legendary roster to new heights and launch a new generation of successful artists. I want to thank Matt Signore and all my colleagues at WEA for a wonderful eight years, and Cameron for offering me this amazing new opportunity,” he added.

“Throughout his career, Larry has pioneered ways of breaking artists and connecting them with passionate fan bases,” said Strang. “His leadership skills, wide-ranging digital expertise and respected ability to forge impactful relationships with colleagues, artists and business partners, all make Larry a fantastic addition to our senior management team. He is the perfect choice to spearhead our mission to provide our artists with inventive strategies and campaigns that capitalise on new and established channels, including by achieving outstanding results on streaming platforms. I am very happy to welcome Larry to the Warner Bros. team.”

Mattera will oversee the commercial activities of the label across all the traditional and digital platforms and will be responsible for digital marketing initiatives and strategies.