RadioandMusic
| 07 Jun 2020
The EPIC Channel and Culture Machine launched 'Epified' on 15th August

MUMBAI: The EPIC Channel, India’s first segmented Hindi entertainment channel and Culture Machine, the digital video entertainment company, have come together in a landmark deal for the history and mythology brand Epified. Starting 15th August, the EPIC Channel, will be showcasing the history and mythology series, as part of their programming schedule.

Epified is a collection of short format non-fiction content related to Indian history and mythology, which includes works inspired by the writings of renowned mythologist Devdutt Pattanaik and many more. Epified’s programming includes a plethora of series like the Mahabharata, Dharma Explained, Gods-Masters-Heroes and more.

Commenting on the association, The EPIC Channel, founder and MD, Mahesh Samat, said,” It has been our constant endeavour to bring to Indian audiences, some of the great stories of Indian history and mythology. With Epified, and its innovative unique animated format, we found great resonance with the channel and we’re sure the audiences will love it.”

Speaking of the association, Culture Machine, ceo, Sameer Pitalwalla said “Our vision with Epified was to marry great storytelling around Indian history and mythology with great art. We have had a great run thus far growing our community across digital platforms and it’s heartening to see the EPIC Channel’s belief in this format and their conviction in making it part of the programming line-up. It’s a landmark deal for digital video content and brands. “
With Epified, The EPIC Channel aims at strengthening its position as industry leaders in Indian historic and mythological content on television. The EPIC Channel stands for the best entertainment experience across genres such as action, drama, comedy, supernatural and narrative non-fiction content, set against Indian historic and mythological eras.