RadioandMusic
| 18 Jun 2019
Roopkumar and Sunali Rathod launch Radio Mirchi's Mirchi Mehfil

MUMBAI: There is some good news for all the ghazal lovers who have been missing the genre in this party songs era. You will no more have to look too far to have a relaxing ghazal evening. All you have to do is to tune into Mirchi Mehfil a 24X7 internet ghazal radio station by Radio Mirchi.

The station was recently launched by the famous ghazal Duo, Roopkumar and Sunali Rathod. Talking about the launch, they said, “We are very happy to be a part of Radio Mirchi’s initiative to revive and popularise the genre of ghazal, with the help of today's technology. We are very excited to reach out to the youth of today to make them understand and appreciate good quality poetry and music.”

The duo has also worked closely with Radio Mirchi to design the sound of the station and even sung the station Jingle. What more? They will also be hosting a weekend show on the station. What more can one ask?

Commenting on the launch, Radio Mirchi head of digital initiatives Rahul Balyan said, “Ghazal is a unique art form and Urdu is a Heritage of the Indian subcontinent. We have given it a modern platform in the form of an online radio station. With its sharp and crisp expressions, ghazals can be highly appealing to the twitter generation of today. We aim to present it in all its traditional romantic appeal with a modern touch and make it available to the connoisseur of poetry and ghazals across the world. With each of our online stations, we aim to create the world’s best product, and are happy to have the association of Roop Kumar and Sunali Rathod in this project. We will continue to expand our offerings in partnership with Gaana, stay tuned.”

The station is said to be designed for the young, upwardly mobile, tech-savvy listener, who is always on the move. It has segments like the urban ghazal dictionary, which will make the ghazal nuances easy to understand. The entire idea is to build appreciation for the genre.

Furthermore, there will be a 360-degree social media promotion plan around the station to build an online community around the genre.

Mika Singh, who is known for his up-tempo party music said “I have grown up listening to Jagjit Singh Ji and Ghulam Ali Sahab. Also, not too many people know that I sing and enjoy ghazals myself too. I am very excited about the Mirchi Mehfil’s launch over the internet, which will make it accessible to me anywhere I am.”

With the launch of Mirchi Mehfil, Radio Mirchi has taken its offering in the online radio space to 15 different genre-based radio stations, which can all be consumed on Gaana.