RadioandMusic
| 18 Sep 2019
7digital announces two major partnerships- Mariposa and OpenLIVE

MUMBAI: Digital music platform and content management service -7digital, has expanded into the Latin American market by providing its robust infrastructure and broad digital streaming catalogue with its own music service and user experience expertise to Mariposa Holdings Group, Inc.  Through this partnership, mobile music provider- Mariposa, along with 7digital, will launch a new music application for mobile devices across Latin America.

Yet another partnership announced by 7digital is with a new high-res a-la-carte music download store and live performance recording platform- OpenLIVE.  7digital has powered the Australian start-up’s new music store. The main aim of OpenLIVE is to provide music fans with high-resolution recordings of live performances from participating artists and venues as well as a catalogue of high-res albums and tracks. Commenting on the partnership with OpenLIVE, 7digital CEO Simon Cole said, “OpenLIVE is building a service that considers the music fan to artist connection at all stages in the planning. Their passion, hard work and innovative technology has resulted in an elevated listening experience and a platform that can bring live performances to any connected device.”

OpenLIVE CTO Simon Tait said, “Music is at the very heart of OpenLIVE. It is our life and it permeates everything we do. Every single pursuit of OpenLIVE is devoted to servicing the best possible listening experiences for Music Fans; and high-res audio is paramount to that experience. 7digital has been fundamental in helping us put this passion into a viable product, ready for launch and imminent expansion. They understand our vision and provide us with a flexible and reliable infrastructure that caters exactly to our needs.”

However, 7digital’s partnership with Mariposa is a new contract which will lead to the launch of music services for mobile telecoms in LATAM. While Mariposa manages application and strategy, user engagement and mobile network relations, 7digital’s back-end content management and streaming technology will be used to power these new services. 32 million tracks from 7digital's catalogue and local content from Brazil will be made available on the app. The statement issued also stated that Mariposa will hold licensing agreements with the major labels and 7digital will help facilitate licensing for indie labels.

Mariposa CEO David Fondots said, “Working with 7digital allows us to bring music applications to market in an efficient manner. Our strategy is driven by an analytical approach that promises to give music lovers exactly what they need from music on mobile.”

It will be available in Brazil’s Algar Telecom and ROK Movil first, and then in later 2015, the service will be made available in Brazil and in Central America. And OpenLIVE will be launched through the web platform at the end of June 2015. It will also expand to UK and US markets late in 2015.