| 20 Jul 2019
Gaana invites mothers to #DanceTheBluesAway

MUMBAI: has launched a heartfelt campaign dedicated to mothers across the world. Taking advantage of its eclectic music library, IndiaÆs largest music streaming app has curated a special playlist to give moms a break from day-to-day drudgery and indulge in some refreshing music therapy. The campaign invites mothers to join Gaana and #DanceTheBluesAway with their kids and share their fun videos while doing so.

ôThis campaign is our way to foster æme timeÆ among mothers and enable them to shift the focus from everyone else to themselves alone, even if itÆs once a day. We believe that through the medium of music, we can pronounce the importance they hold in our lives and acknowledge the deeper and more overwhelming feelings they go through on a daily basis. #DanceTheBluesAway is aimed at helping mothers, across the country, to de-stress and unwind by living in the moment,ö Gaana CEO Prashan Agarwal said.

The campaign underlines the hard work and effort that mothers put into maintaining a family and the levels of gloom they might feel all through the day. It hence, urges them to stop, ease off and take some time out for themselves and #DanceTheBluesAway on tracks that they enjoy the most. Surveys state that one out of five new mothers suffer from Postpartum Depression in India and almost 15% fight it for even longer. Gaana endeavours to be the companion for these mothers irrespective of their mood or situation. Acknowledging the efforts and their unwavering resolve and energy to keep the family content, Gaana hopes to help mothers out there designate their own special æme timeÆ with a playlist comprising some of the biggest hits.