The Om shanti Oms and the Saawariyas might be the rage of the moment, but if statistics are to be believed, Bollywood`s golden oldies continue to rule the roost.
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No irritating ads and no yakking jocks. Radio stations are increasingly opting for half hour long slots that play music back to back, doing away with any breaks at all.
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Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
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