"What is it in music that brings people, irrespective of differences in caste, creed and language, come together? How do you define its latent power which helps heal even the most deepest of wounds?"
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How often have you heard someone say, �radio programming is a black art'? The trial and error method of putting radio stations together seems to be the norm in the industry today. Within the span of a few months, a format station changes to a day-parted one, a contemporary station starts �block' retro programming, a high-energy young station turns laid back; everybody's busy second guessing the other.
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It came as a shock to learn of the unfortunate fate of Gina Braganza and I still can't believe she is no more with us. Passionate about music, she provided a platform for independent musicians with live performance venues in Bangalore and more recently, in Pune. No conversation would be complete without her mention in the independent music circuit in B'lore.
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I've been thinking of reviewing Meow FM again to understand and share how it has evolved since then but it was only after one of the hosts at Meow emailed me to know what I feel about the station... that I finally got down to write.
It took me about a week or so to listen to Meow at different hours to see what exactly they are upto and here are a few things I managed to gather.
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Community Radio is truly what you can call Mann ka Radio....
A radio which is free from the hustle bustle and cut throat competition. There;s no tension of earning revenue and registering with RAM. Mostly, they are established by big educational giants. Well, I'd call it a good strategy as this adds another feather in their cap and spices up their Mass Communication curriculum.
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It would be easy to say that plagiarism is rampant in current day Bollywood, but the truth is, we have, what would best be described as, a 'tradition' of plagiarism in Bollywood. It's been happening since the 40's, not just on songs, but also on scripts and ideas. We've never had the grace to acknowledge our sources of influence or inspiration, unlike the west, where composers, authors, lyricists, poets and scriptwriters talk at length about such matters and go to great lengths to acknowledge...
The third phase of financial bidding for FM stations is around the corner and the players are all geared to bag the few metro stations and a clutch of virgin markets whose frequencies will be thrown open.
There is one big question which is preying on my mind, however. Where are the listeners? The advertising pie is shrinking between the players and listeners too. If you have noticed recently, many players have shifted their TG focus...earlier, most stations were capturing a young TG be...
The fledgling and nascent private FM radio industry owes its existence to the initiative of the Information and Broadcasting Ministry to create a unique example of encouraging private enterprise to build an industry which internationally has proven to be a major source of news and entertainment to the masses, besides providing tremendous opportunities for employment generation.
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