MUMBAI: While everybody in the television space is in a rush for more GRPs (gross rating points) one issue is whether the music television genre, which went towards being more youth oriented before coming back to music, needs to also focus a lot on GRPs when it comes to advertisers. Should there be other KPIs (key performance indicators)?
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MUMBAI: While the digital arena is growing with the spread of the mobile Internet the lack of communication between different partners including record labels, artists and producers is hindering the emergence of a new business model for the music industry. The players work in silos. This lack of communication has resulted in fragmentation of the industry. It is important for the industry if it wants to exploit digital to the fullest that there be life beyond the CRBT (caller ring back tones )...
Mumbai: In India where 70% of music is dominated by Bollywood, recent years have witnessed an outburst of talented upcoming artistes, bringing novelty in the indie music scene. The core reason for the availability is wide array of new platforms provided for artistes to showcase their talent.
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MUMBAI: After hosting a grand opening party for all its VIP guests and speakers at Shiro's yesterday, "Nokia Music Connects - the Indian music forum 2011 in association with Artistaloud.com" welcomed the entire Indian and international music industry with open arms on 16 November at �The ITC Grand Central', Parel, Mumbai. The most exceptional, resourceful and exhilarating music extravaganza is getting bigger and better year by year.
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