MUMBAI: Big 92.7 FM, the radio arm of Reliance Media World has roped in Vicco to use its 45 station network for an innovative and creative clutter-breaking campaign.
Vicco's latest campaign has high spot intensity, airing an innovatively woven messaging centered on Narayani Pain Relief and Vajradanti Paste along with the already well established jingles of Vicco that the customer instantly identifies with
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MUMBAI: Radio is the most trusted source of news in UK, leaving TV, internet and newspaper behind, according to a recent report by Ofcom.
As per the report 66 per cent of people considered radio to be reliable and accurate, compared with 58 per cent for online, 54 per cent for TV and just 34 per cent for newspapers.
It is the first time that news websites have overtaken television as a trusted source for current affairs. Newspapers were deemed the most untrustworthy medium.
The survey, of 1,824 people over the age of 16, was conducted in 2009.
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MUMBAI: Musician, singer-songwriter and producer Mick Jagger of legendary band Rolling Stones was interviwed by Larry King in a rare interview about his career and the re-release of the album 'Exile on Main Street' and the documentary film 'Stones in Exile' on Wednesday.
The interview on CNN's Larry King Live was special as it also marked the 25th anniversary of the talk show.
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MUMBAI: Big FM has come up with a new offering for its listeners with �Big Star from Every Zamaana' which will air from Monday to Saturday from 2-4 pm.
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MUMBAI: Radio Mirchi posted revenues of Rs 612 million for the fourth quarter of 2009-2010, compared to Rs 503 mn in the corresponding period last year.
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