MUMBAI: Digital media distribution company Yangaroo Inc has signed a multi-year agreement with MTV Networks Music Group under which the channel will begin utilizing Yangaroo's Digital media distribution system (DMDS) to have artist and music-related audiovisual content delivered to certain of its properties and to integrate DMDS into the company's internal workflow.
MTV Networks Music Group includes music video channels MTV, MTV2, VH1, VH1 Classic, VH1 Soul and Country Music Television (CMT) and CMT Pure.
MUMBAI: Rasna has made a comeback on radio after five years to establish its new positioning on Big FM.
Rasna has repositioned its tag line from â€?I love you Rasna' to â€?Shararat ek ghoont' and has chosen radio as an effective medium to reach out to a larger audience base
The brand has come on board to launch its latest offering Rasna Fruitplus on 92.7 Big FM's Mumbai station with an innovative and creative month long campaign that promises to break the clutter, reach its audiences and create the mind-share for the product
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