MUMBAI: Wild card entry Zubin Minoo Sanjana from Apax Partners India Advisors Pvt Ltd ended up winning both, the �wild entry' and the �grand finale' of Mahindra XYLO and 94.3 Radio One's Time Of Your Life... Karaoke Contest, which saw executives of 75 corporates taking part in the event that travelled across Delhi and Bangalore before coming to Mumbai for the grand finale A total of 25 corporates were represented in the Grand Finale.
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Ramakrishnan R, Executive Director – Bajaj Electricals, also the driving force behind all the Bajaj Electricals Marketing initiatives, tells Pavan R Chawla that it is important to integrate the creative theme into media manifestations like the award-winning Happy Mixing Radio campaign did, as it amplifies the brand message and ensures better saliency and delivery of the core message. He also says that Radio partners' willingness to go beyond th...
Recently, 94.3 My FM partnered BIG 92.7 FM to air a campaign which even its creators, though delighted with the idea, were extremely skeptical rival FM stations would agree to run. Harrish Bhatia, CEO – My FM, tells Pavan R Chawla that the sheer power of the thought behind something like the Bajaj Electricals' Happy Mixing campaign, is bound to add to listenerships and showcase the power of Radio as an innovative advertising medi...
Pops (K V Sridhar), veteran of over 32 years of advertising brilliance, who led the team at Leo Burnett that created the only metal winner in the Radio category at the recently concluded Spikes Asia Awards 2010, speaks of the award-winning Bajaj Mixers radio campaign in particular and creative radio advertising in general. In conversation with Pavan R Chawla.
Congratulations on being the only winner in the Radio category from India a...
