Pavan R Chawla caught up with Anup Jain, Director - Marketing, Yum! Restaurants India- Pizza Hut to find out where Radio doesn't feature enough in the radar of his company's marketing plans. Excerpts.
What are your target markets in India? Which cities do you primarily focus on?
As a brand, Pizza Hut is spread over 34 cities. All these are our target markets. However, we primarily...
MUMBAI: Radio Mantra took another social initiative by being a part of UNICEF's fight against the deadly Virus; AIDS. Team Mantra spent a day on the 'The Red Ribbon Express' talking to the doctors, volunteers and the audience at the camp. 'The Red Ribbon Express' is world's largest social mobilization campaign against HIV.
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MUMBAI: It indeed was maximum fun on-air on 94.3 Radio One, as Manish Sharma, a participant from Mumbai got a golden chance to meet and interact with the vivacious and gorgeous, Neha Dhupia. Manish won the �Phas Gaya with Neha' contest, by answering some simple questions about her past movies and successfully wooing her with her words. The station with the Maximum Music, Maximum Choice gave him the maximum opportunity to get up and close with the actress.
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MUMBAI: On World Toilet Day, RED FM in association with Domex, which is the global sponsor of World Toilet Day, initiated an awareness campaign on the importance of cleanliness and sanitization. Backed by an interesting on-air campaign, Domex and RED FM RJs bajaaoed the cause of cleanliness wholeheartedly on this station for expression.
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Bappi da is a true legend! Firstly, he had agreed to come to Musical-e-Azam (MeA) over the phone when we called him one lazy afternoon! And even though he was very unwell, he not only smilingly said he would come, but kept his word too, and how!
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MUMBAI: Colors has acquired exclusive rights to telecast the inaugural edition of Chevrolet Global Indian Music Awards (GIMA) on 5 December.
GIMA, the first multi-genre music awards, will be aired at 8 pm. The awards will honour and applaud talent across film and non-film music with the vision of giving different music genius the same platform, importance and recognition. Asha Bhosle is the goodwill ambassador for the GIMA.
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MUMBAI: At a time when a bulk of the country's students will be enjoying their winter vacations, the 400 school students attending the National School Intensive of SPIC MACAY may experience a life-changing event. These students will spend a week witnessing performances and attending workshops by maestros of Indian classical music and dance, leading folk artists, talks by eminent people from different fields, screening of classic films, craft workshops, yoga, a heritage walk and other events in an ashram atmosphere.
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MUMBAI: The HD Radio Alliance member companies today announced a continuation of their joint partnership and an aggressive marketing campaign for 2011. The estimated media value for 2011 is in excess of $110 million on more than 650 radio stations in the top 100 markets.
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