MUMBAI: How does a programmer successfully create a compelling offer to the listeners whilst delivering the audiences and advertisers wants? Perhaps a tough one to crack!
Mark Story, founder and managing director of Radio story consultancy addressed the radio industry professionals on 26 May at the annual India Radio Forum (IRF) 2009.
MUMBAI: Radio broadcasters came down heavily on the IRS survey at the inaugural session of the India Radio Forum in Mumbai on Wednesday, claiming it wasn't relevant to the radio industry.
IRS, stands for Indian Readership Survey and should be restricted to print. That standard cannot be applied to radio,... insisted Big FM COO Tarun Katial.
MUMBAI: On the occasion of its second Birthday, 94.3 MY FM Bhopal has kicked off the festivities in the City of Lakes. As MY FM Bhopal turns two on May 27th, the activities and excitement have already begun and apart from the entertainment, which is a regular dose at MY FM, the celebrations also include some humble initiatives to help the underprivileged children.
In a celebration designed specially for the people of the city, MY FM Bhopal has planned two exciting activities - â€?Cash Pe Dugni Aish' and â€?MY FM - Ek Koshish' - for the second birthday bash.
MUMBAI: English entertainment channel Zee Studio has launched the 'movie song karaoke championship' in Mumbai wherein the channel will recognise the best vocal talents on the Karaoke circuit.
Earlier, the channel had hosted karaoke bouts under the banner 'Studio Nites' at Bandra and Fort in Mumbai.
The panel of judges for the Karaoke Championship includes Shibani Kashyap, Anaida, Mansi Scott and Mohan, the lead vocalistfrom the rock band Agnee.
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