BANGALORE: Life and general insurer Bajaj Allianz (Bajaj) recently launched an innovative brand building campaign to run for a month across a number of cities, christened the �Tax Campaign'.In an innovative twist, the company will use FM radio to push awareness about the campaign in these cities.
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MUMBAI: In a move aimed at encouraging more community radio stations in India, the ministry of Information and Broadcasting is organising a series of state-level workshops across the country.
The ministry has already held three consultations in November at Rajashthan, Shillong and Haryana. Commonwealth Educational Media Centre for Asia are the facilitators for the workshop.
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MUMBAI: FM Radio Broadcasting Industry - India. Radio broadcasting revenues are growing at 29% per annum. Growth in this sector is being propelled by increasing radio listener base, favourable demographics, opportunities in Phase III expansion, political advertising, increasing advertising by small local brands and introduction of new performance measurement tool.
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BANGALORE: Tata Tea has roped in Fever FM for the second phase of its �Jaago Re' multimedia campaign which was recreated to spread widespread awareness on the issue of corruption and to take the first phase tagline �Aaj Se Khilana Bandh, Pilana Shuru' to the next level.
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MUMBAI: Bombay Rock Association and Percept Networks are bringing down canadian rock n' roll band Diemonds between 11 and 23 December 2009.
Though the band rose to popularity in Canada, it does have an Indian connection in lead vocalist Priya Panda, "It'll be a spiritual journey for me. I've wanted to come to India with a band since I read about the Beatles coming here when I was a small child. This will be my first time out with Diemonds and I know it won't be the last. Get ready India!"
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MUMBAI: Edelman India has appointed Karthik S as Head of Digital Strategy (India).
Karthik is wellknown in the Indian internet space for his hugely popular blogs on music - Milliblog (a 100-word music review blog) and ItwoFS (a 10+ year-old website that tracks music plagiarism in India).
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MUMBAI: Brand director of Absolute Radio, Chris Lawson has put in his papers after 18 months with the organisation, to set up a new unidentified digital venture.
Lawson, who was responsible for digital, marketing and communications at the station, will not be directly replaced, says a report in the Guardian.
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MUMBAI: Radio Misty 94.3 fm, the first and Number one fm station of North Bengal have been partner to North Bengal smart show 2009 held at Indoor stadium in Siliguri.This show was organised to show hidden talents in field of Music and Dance. There were premlinary rounds across siliguri and Mega finale was held at Indoor Stadium.
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MUMBAI: The Mumbai chapter of the XIIIth edition of India's definitive rock festival - the Fuel Great Indian Rock organised by Rock Street Journal magazine took place over the weekend in Mumbai.
The GIR has already seen big concerts in Delhi, Bangalore, Pune and Kolkata in October. This is being followed by a club version of the festival in the cities of Mumbai, Hyderabad, Chandigarh and Shimla.
The Great Indian Rock Festival has over the years, featured some of the biggest names ranging from Parikrama, Orange Street, and Indian Ocean.
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